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Purpose & Core Values

Superior Product Quality and Authenticity

We are what we are. Red Queen, from its inception, has been about two things – superior product quality and authenticity.

Of course, no one is ever going to say that their products aren’t high quality, and we don’t expect you to believe us simply because we said it. That is where the authenticity comes in.

We don’t expect you to take us at our word; we want our products and our actions to speak for us. Anyone can say what their company culture is and drone on about their altruistic mission statement, but nobody really believes it. The only way to judge a company is by their actions.

Luckily for us, this isn’t difficult. When you don’t have anything to hide, it’s easy to align your words with your actions – no meaningless platitudes are required. We’re not afraid to admit that we’re a business – we want to make money, no doubt.

But we’re also consumers who want to see the capacity of the hemp plant maximized to its full potential. We want to be on the bleeding edge of what hemp and cannabis in general can be, and that means putting in the effort and time necessary to do this right.

We have a saying here: “Less bro and more pro.” Catchy? Yes. Cliche? Double yes. But also true. We want to bring hemp into the modern world and we’re going to do it the right way – by developing superior craft product that will become the new standard for quality in the industry.

And that’s not because we’re such great people either. We have zero Nobel Peace Prize winners on staff…for now. But don’t rely on platitudes, from us or anyone else. Judge us all by our actions.

We want you along for the ride with us, which is why we invite you to become part of our community and collaborate with us as we push the envelope of what hemp can be. We’ll do our best to respond and incorporate community requests and suggestions, and ultimately get the products you guys ask for delivered right to your door.

Our Guiding Light and Driving Force

All that being said, we have put a considerable amount of time into defining our company's purpose and values. We get it. We're about to provide you with the words and platitudes we just railed against as being meaningless...unless they're truly backed up by actions. And we believe we live our purpose and values each and every day. They are a crucial component of what makes us authentic and sincere.

So without further adieu...we bring you our purpose and core values. We hope you'll use these as a lens that helps you view us for who we are, and we're confident that when you look deeper, you'll see that our actions fully back up our words.

Our Purpose

To Help People Enjoy More Fulfilled Lives by Living on Purpose. Life is short and none of us are getting out of it alive, so you might as well live well while you still can, and we believe hemp can be a part of the good life.

Our Core Values

We Live Excellence

We Are Authentic

We Lift Others Up